{"product_id":"strategic-marketing-3","title":"Strategic Marketing","description":"\u003cp\u003eFully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of \u003cem\u003eStrategic Marketing: An Introduction\u003c\/em\u003e is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.\u003c\/p\u003e\u003cp\u003eFrom assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003emarketing strategy\u003c\/li\u003e\n\u003cli\u003eanalyzing the business environment\u003c\/li\u003e\n\u003cli\u003ethe customer in the market place\u003c\/li\u003e\n\u003cli\u003etargeting and positioning\u003c\/li\u003e\n\u003cli\u003emarketing mix strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of \u003cem\u003eStrategic Marketing: An Introduction\u003c\/em\u003e is an essential resource for all students of marketing and business and management.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239190843736,"sku":"9780415458177","price":78.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415458177.jpg?v=1770481842","url":"https:\/\/agendabookshop.com\/products\/strategic-marketing-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}