{"product_id":"strategic-marketing-creating-competitive-advantage-1","title":"Strategic Marketing","description":"Highly practical and exceptionally clear, \u003ci\u003eStrategic Marketing\u003c\/i\u003e discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. \n\nThe fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.\n\nThe book's clear four-part structure mirrors the industry's most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: 'where are we now?', 'where do we want to be?', 'how will we get there?' and finally: 'did we get there?' - all while revealing the techniques marketers use to discover the answers.\n\nThis illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.\n\nThe e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk\/ebooks\n\nThis book is accompanied by the following online resources:\n\nFor students:\nSelf-test multiple choice questions with answer feedback\nCase study guide\nLinks to additional resources (articles, videos, and other resources)\nChapter summaries\nKey themes and further reading\nAdditional exercises\nFlashcard glossary\n\nFor lecturers:\nAdditional extended case studies with teaching notes\nLecturer's guide to using the case studies from the book in class\nPowerPoint presentations\nTest bank containing multiple-choice questions\nLinks to third-party video content \nFigures from the text","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":54189449576792,"sku":null,"price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780198856764.jpg?v=1777795271","url":"https:\/\/agendabookshop.com\/products\/strategic-marketing-creating-competitive-advantage-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}