{"product_id":"strategic-marketing-skills","title":"Strategic Marketing Skills","description":"\u003cp\u003e\u003cb\u003eDevelop the strategic marketing skills that accelerate career growth and business impact.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBuilt around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Featuring perspectives from nine industry leaders across technology, brand, content, measurement, and innovation, this book shows how to apply strategic principles driving both professional and commercial advancement.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eStrategic Marketing Skills\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by \u003cb\u003eAna Mourão\u003c\/b\u003e, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making, and build organizational credibility.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003e- Develop strategic thinking and communicate effectively with senior stakeholders\u003cbr\u003e- Apply proven frameworks to align marketing with business strategy and KPIs\u003cbr\u003e- Implement systems for collaboration, influence, and decision-making across functions \u003cbr\u003e- Optimize measurement to demonstrate marketing's impact and credibility\u003cbr\u003e- Build the confidence, clarity, and leadership mindset needed for long-term success\u003cbr\u003e\u003cbr\u003eCombining insight, structure, and real-world application, \u003cb\u003e\u003ci\u003eStrategic Marketing Skills \u003c\/i\u003e\u003c\/b\u003eequips ambitious professionals to step up, deliver results, and position themselves as trusted strategic leaders within their organization.\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThemes include:\u003c\/b\u003e marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":57260713247064,"sku":"9781398628878","price":38.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398628878_89731072-f221-46b4-9318-64b005d583c2.jpg?v=1780042521","url":"https:\/\/agendabookshop.com\/products\/strategic-marketing-skills","provider":"Agenda Bookshop","version":"1.0","type":"link"}