{"product_id":"strategic-pharmaceutical-marketing-management-in-growth-markets","title":"Strategic Pharmaceutical Marketing Management in Growth Markets","description":"\u003cp\u003eIndia is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. \u003c\/p\u003e\u003cp\u003eThe book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals.\u003c\/p\u003e\u003cp\u003eThis book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54256280666456,"sku":"9781032321646","price":46.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032321646.jpg?v=1768379447","url":"https:\/\/agendabookshop.com\/products\/strategic-pharmaceutical-marketing-management-in-growth-markets","provider":"Agenda Bookshop","version":"1.0","type":"link"}