{"product_id":"strategic-public-relations-management","title":"Strategic Public Relations Management","description":"\u003cp\u003eStrategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. \u003c\/p\u003e\u003cp\u003eNew to the third edition:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew examples on the effective use of digital communication and online research tools;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eUpdated guidance on researching using digital tools and social media;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew examples that provide a more accessible pathway to real-world application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn addition to these new features, the book covers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCreating a framework for planning;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eUp-to-date research tools and how to develop a research plan;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eGathering useful data for strategic guidance;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eReal-world examples that provide readers with realistic cases and situations;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eApplying theory to professional practice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239298814296,"sku":"9780415517683","price":328.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415517683_26a8b77d-f426-44d4-8033-5e8f81165537.jpg?v=1777603510","url":"https:\/\/agendabookshop.com\/products\/strategic-public-relations-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}