{"product_id":"strategic-storyteller","title":"Strategic Storyteller","description":"\u003cp\u003e\u003cb\u003eThe world needs more storytellers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStorytelling is an inherently innovative activity.\u003c\/p\u003e \u003cp\u003eWhen organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.\u003c\/p\u003e \u003cp\u003eFor individuals, crafting stories is the primary way we can make sense of the world and our place in it.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eTap into your and your organization's unique sources of wonder, wisdom, and delight\u003c\/li\u003e\n\u003cli\u003eBoost individual and collective creativity\u003c\/li\u003e\n\u003cli\u003eUnderstand the storytelling strategies behind some of the world’s most powerful brands\u003c\/li\u003e\n\u003cli\u003eUnlock the secrets of the great strategic storytellers of the past\u003c\/li\u003e\n\u003cli\u003eBuild a place where your stories can live online\u003c\/li\u003e\n\u003cli\u003eDistribute stories so they have staying power and reach in the digital age\u003c\/li\u003e\n\u003cli\u003eConvene audiences by going beyond demographic stereotypes and tapping into enduring human needs\u003c\/li\u003e\n\u003cli\u003eUnderstand how unshakable reputations are built out of stories that accumulate over time\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. \u003ci\u003eThe Strategic Storyteller\u003c\/i\u003e tells you how.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54241233404248,"sku":"9781119345114","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119345114.jpg?v=1780398929","url":"https:\/\/agendabookshop.com\/products\/strategic-storyteller","provider":"Agenda Bookshop","version":"1.0","type":"link"}