{"product_id":"strategy-as-action","title":"Strategy As Action","description":"Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.","brand":"Oxford University Press Inc","offers":[{"title":"Default Title","offer_id":54227856032088,"sku":"9780195161441","price":84.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780195161441.jpg?v=1753458348","url":"https:\/\/agendabookshop.com\/products\/strategy-as-action","provider":"Agenda Bookshop","version":"1.0","type":"link"}