{"product_id":"studying-audiences-1","title":"Studying Audiences","description":"\u003cp\u003e\u003cem\u003eStudying Audiences: The Shock of the Real\u003c\/em\u003e provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase' in audience research, researchers turned their critical attention to groups of `ordinary people' watching television, combining interviews and participant observation with textual analysis of television programmes. This early research attempted to document the premises of theories of spectatorship and reception.\u003cbr\u003e In a comprehensive analysis of the origins and achievements of the `cultural studies audience experiment', Virginia Nightingale evaluates five projects which helped to shape the field of television audience research, including Charlotte Brunsdon and David Morley's work on \u003cem\u003eNationwide\u003c\/em\u003e, Ien Ang's \u003cem\u003eWatching Dallas\u003c\/em\u003e and David Buckingham's study of \u003cem\u003eEastEnders\u003c\/em\u003e and its audience.\u003cbr\u003e Nightingale traces how central tenets within audience studies have been challenged by discourses of post-colonialism, fan activism and new theories of writing, arguing that audience research is necessarily a multi-faceted activity.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255629599064,"sku":"9780415143981","price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415143981_351bd0e7-072c-44dc-8b47-e633e8e04f2f.jpg?v=1770164147","url":"https:\/\/agendabookshop.com\/products\/studying-audiences-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}