{"product_id":"sway-10","title":"Sway","description":"Sway turns marketing professionals into powerhouses by showing them how to build a framework to be more effective and gain influence with a combination of strategy and tactics, the G.R.I.T. Marketing Method. This method is unique as it looks at marketing from the go-to-market strategy perspective, illustrating how marketing professionals can influence this strategy based on overall corporate goals.\nReaders will learn how to align the go-to-market strategy, customer journey, and marketing strategy. And from there, they will learn how to build a Map of Influence that identifies their touchpoints of influence across these. This book will help marketing professionals reach greater influence and success; deploy more effective, impactful programs for the marketing organization; and develop smarter campaigns that significantly increase profitability for the company.\n\nSway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact.","brand":"Greenleaf Book Group LLC","offers":[{"title":"Default Title","offer_id":54229401796952,"sku":"9781736028322","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781736028322__67cffe2e8b9f8.jpg?v=1741684560","url":"https:\/\/agendabookshop.com\/products\/sway-10","provider":"Agenda Bookshop","version":"1.0","type":"link"}