{"product_id":"teaching-old-dogs-new-tricks","title":"Teaching Old Dogs New Tricks","description":"\u003cb\u003eThis book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.\u003c\/b\u003e\u003cp\u003eC-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune \u003ci\u003eor create conflicts of interest within the ranks\u003c\/i\u003e.  Not every creative expression is going to result in tens of millions of dollars in revenue–but many will create licensing opportunities that are, at the very least, essentially free money for new product development.\u003c\/p\u003e\u003cp\u003eAnother cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory.  \u003cb\u003eShould they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?\u003c\/b\u003e\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Product","offer_id":57419917590872,"sku":"9781637423400","price":27.5,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/teaching-old-dogs-new-tricks","provider":"Agenda Bookshop","version":"1.0","type":"link"}