{"product_id":"the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate","title":"ALL NEW Don't Think of an Elephant!","description":"\u003cp\u003e\u003cstrong\u003eLakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. \u003c\/strong\u003e\u003cem\u003ethe Guardian\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOver a quarter of a million copies sold worldwide!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTen years after writing \u003cem\u003ethe \u003c\/em\u003edefinitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.\u003c\/p\u003e\n\n\u003cp\u003eCalled the “father of framing” by \u003cem\u003eThe New York Times, \u003c\/em\u003eLakoff explains how framing is about \u003cem\u003eideas\u003c\/em\u003e – ideas that come before policy, ideas that make sense of facts, ideas that are \u003cem\u003epro\u003c\/em\u003eactive not \u003cem\u003ere\u003c\/em\u003eactive, positive not negative, ideas that need to be communicated out loud every day in public. \u003c\/p\u003e\n\n\u003cp\u003eThe revised edition picks up where the original book left off – delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe ALL NEW Don’t Think of an Elephant!\u003c\/em\u003e\u003c\/strong\u003e will make you reconsider everything you think you know about framing:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eDo you think facts alone can win a debate? \u003c\/li\u003e\n\u003cli\u003eDo you know what makes a Tea Party follower tick? \u003c\/li\u003e\n\u003cli\u003eDo you understand how to communicate on key issues that can improve people's lives? \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you answer yes or no, the insights in\u003cstrong\u003e\u003cem\u003e The ALL NEW Don’t Think of an Elephant! \u003c\/em\u003e\u003c\/strong\u003ewill not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.\u003c\/p\u003e","brand":"Chelsea Green Publishing Co","offers":[{"title":"Default Title","offer_id":32095898730579,"sku":"9781603585941","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781603585941_14737111-0444-493e-a179-ba18c02a8837.jpg?v=1770196547","url":"https:\/\/agendabookshop.com\/products\/the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate","provider":"Agenda Bookshop","version":"1.0","type":"link"}