{"product_id":"the-business-of-book-publishing-papers-by-practitioners","title":"Business Of Book Publishing","description":"\u003cp\u003e\"When the first University of Denver Publishing Institute came to a dose in August 1976, all of us involved in its launching knew that we had \u003cbr\u003ea real success on our hands. And we knew it was due in great measure to an outstanding faculty of more than forty top publishing executives \u003cbr\u003ewho had come to Denver during those four weeks to teach our students. How regrettable, it seemed, that their knowledge and expertise were \u003cbr\u003eavailable only to the eighty students handpicked for that first class. Fred Praeger, publisher of Westview Press, suggested a solution. \"\"Do a book,\"\" \u003cbr\u003ehe invited, \"\"and let Westview publish the curriculum for others to share.\"\"\"\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50071760863576,"sku":"9780367290481","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367290481_4774187a-7d7e-46ca-ba75-772662c124c7.jpg?v=1769048134","url":"https:\/\/agendabookshop.com\/products\/the-business-of-book-publishing-papers-by-practitioners","provider":"Agenda Bookshop","version":"1.0","type":"link"}