{"product_id":"the-elements-of-logo-design-design-thinking-branding-making-marks-1","title":"Elements of Logo Design","description":"\u003cb\u003eA Visually Stunning Guide to Learning the Art of Logo Design\u003c\/b\u003e\u003cbr\u003e Designers looking to learn the art of designing logos need look no further than \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.\u003cbr\u003e\u003cbr\u003e With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:\u003cbr\u003e\u003cbr\u003e\u003cli\u003eLogic in design\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eRelationships, hierarchy, and structure\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eDifferences and similarities in design\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eResearch and planning an identity\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to build a logo using type, image, and space\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eLetterforms, type, and fonts\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eType alteration\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eSemiotics: icons and symbols\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eImage-to-image relationships\u003c\/li\u003e\u003cbr\u003e\u003cbr\u003e With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, \u003ci\u003eThe Elements of Logo Design\u003c\/i\u003e is a formidable resource for learning the art of branding and making marks.","brand":"Skyhorse Publishing","offers":[{"title":"Default Title","offer_id":32113150459987,"sku":"","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781621536024.jpg?v=1777891561","url":"https:\/\/agendabookshop.com\/products\/the-elements-of-logo-design-design-thinking-branding-making-marks-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}