{"product_id":"the-invention-of-design","title":"The Invention of Design","description":"\u003cp\u003e\u003cb\u003eA critical history of the idea of design-and its utopian promise\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDesign has penetrated every dimension of contemporary society, from classrooms to statehouses to corporate boardrooms. It's seen as a kind of mega-power, one that can solve all our problems and elevate our experiences to make a more beautiful, more functional world. \u003cbr\u003e\u003cbr\u003eBut there's a backstory here. In \u003ci\u003eThe Invention of Design\u003c\/i\u003e, designer and historian Maggie Gram investigates how, over the twentieth century, our economic hopes, fears, and fantasies shaped the idea of \"design\"-then repeatedly redefined it. Nearly a century ago, resistance to New Deal-era government intervention helped transform design from an idea about aesthetics into one about function. And at century's end, the dot-com crash brought us \"design thinking\": the idea that design methodology can solve any problem, small or large. To this day, design captures imaginations as a tool for fixing market society's broken parts from within, supposedly enabling us to thrive within capitalism's sometimes violent constraints.   \u003cbr\u003e\u003cbr\u003eA captivating critical history, \u003ci\u003eThe Invention of Design\u003c\/i\u003e shows how design became the hero of many of our most hopeful stories-dreams, fantasies, utopias-about how we might better live in a modern world.\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":54411109106008,"sku":"9781541600638","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781541600638_3f1565cc-a62a-4224-bdca-90f62efdc49f.jpg?v=1765692925","url":"https:\/\/agendabookshop.com\/products\/the-invention-of-design","provider":"Agenda Bookshop","version":"1.0","type":"link"}