{"product_id":"the-new-generation-in-chinese-animation","title":"New Generation in Chinese Animation","description":"\u003cp\u003eIn 1995 Chinese animated filmmaking ceased to be a state-run enterprise and was plunged into the free market.  Using key animated films as his case studies, Shaopeng Chen examines new generation Chinese animation in its aesthetic and industrial contexts. He argues that, unlike its predecessors, this new generation does not have a distinctive national identity, but represents an important stage of diversity and exploration in the history of Chinese animation.\u003cbr\u003e\u003cbr\u003eChen identifies distinct characteristics of new generation filmmaking, including an orientation towards young audiences and the recurring figure of the immortal monkey-like Sun Wukong. He explores how films such as \u003ci\u003eLotus Lantern\u003c\/i\u003e\/\u003ci\u003eBaolian Deng\u003c\/i\u003e (1999) responded to competition from American imports such as \u003ci\u003eThe Lion King \u003c\/i\u003e(1994), retaining Chinese iconography while at the same time adopting Hollywood aesthetics and techniques. \u003cbr\u003e\u003cbr\u003eAddressing the series \u003ci\u003eBoonie Bears\/Xiong Chumo\u003c\/i\u003e (2014-5), Chen focuses on the films’ adaptation from the original TV series, and how the films were promoted across generations and by means of both online and offline channels.  Discussing the series \u003ci\u003eKuiba\/Kui Ba\u003c\/i\u003e (2011, 2013, 2014), Chen examines Vasoon Animation Studio’s ambitious attempt to create the first Chinese-style high fantasy fictional universe, and considers why the first film was a critical success but a failure at the box-office. He also explores the relationship between Japanese anime and new generation Chinese animation. Finally, Chen considers how word-of-mouth social media engagement lay behind the success of \u003ci\u003eMonkey King: Hero is Back\u003c\/i\u003e (2015).\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":54215014056280,"sku":null,"price":112.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781350118959_0ffa446c-f8c0-470a-b1a1-2595ef043808.jpg?v=1779162346","url":"https:\/\/agendabookshop.com\/products\/the-new-generation-in-chinese-animation","provider":"Agenda Bookshop","version":"1.0","type":"link"}