{"product_id":"the-one-thing-you-need-to-know-the-scquare-way-to-better-business-planning-and-decision-making","title":"One Thing You Need to Know","description":"\u003cp\u003e\u003cb\u003eA tried and tested formula for business planning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is the one thing you need to know in business? What’s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you’ll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the world’s leading companies – now he’s going to share it with you. \u003ci\u003eThe One Thing You Need to Know\u003c\/i\u003e is a complete business planning toolkit.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eA simple, implementable explanation of how to bring a product plan or a brand strategy together\u003c\/li\u003e\n\u003cli\u003eWill teach you the critical business skill of creating and selling plans\u003c\/li\u003e\n\u003cli\u003eLearn how to think through a complex business problem, create the right solution and then sell it through the corporate maze\u003c\/li\u003e\n\u003cli\u003eExplains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54022121619800,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781118653166_ecd484e3-def0-44eb-9cf4-8d234695b598.jpg?v=1767774638","url":"https:\/\/agendabookshop.com\/products\/the-one-thing-you-need-to-know-the-scquare-way-to-better-business-planning-and-decision-making","provider":"Agenda Bookshop","version":"1.0","type":"link"}