{"product_id":"the-power-of-storytelling-captivate-convince-or-convert-any-business-audience-usingstories-from-top-ceos","title":"Power of Storytelling","description":"\u003cb\u003eA guide to crafting unforgettable, attention-grabbing business  communications-from speeches and letters to business plans-using  stories from the world's top business leaders. \u003c\/b\u003e\u003cp\u003e\u003cb\u003eThe world's foremost business leaders are also great storytellers.  For example, industry titan Jack Welch has told how his mother  instilled enough tough love and confidence in him to overcome the fact  that he was the shortest kid in his class and had a severe stutter.  Jeff Bezos, the founder of Amazon.com, often tells a story of setting  up the company's first office in a converted garage.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Power of Storytelling\u003c\/i\u003e collects the best of these stories,  which readers can use to strengthen their own communication. It's an  easy-to-use reference for anyone who needs to lead, inspire, and  motivate an audience in a business setting, whether they're writing  speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve  Jobs, and many more, this is an inspiring and immensely useful tool.\u003c\/b\u003e\u003c\/p\u003e","brand":"Penguin Putnam Inc","offers":[{"title":"Default Title","offer_id":49733224169816,"sku":"9780735204607","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780735204607__676546b199565.jpg?v=1741158575","url":"https:\/\/agendabookshop.com\/products\/the-power-of-storytelling-captivate-convince-or-convert-any-business-audience-usingstories-from-top-ceos","provider":"Agenda Bookshop","version":"1.0","type":"link"}