Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles. In this fast-paced, actionable guidebook, readers will find: -Eight punk rock principles to help you redefine your place in the corporate worldfor the better -A set of characteristics to strive for that will liberate you and accelerate your success -Countless examplesdrawing on both the classic stories from the music genre's industry-changing legacy and Dale's years of business successto illustrate these principles and characteristics in action -Straightforward lessons and actions to start taking todayright nowto break through corporate norms and build something greater Punk rockers had a cause. They aimed for authenticity and refused to conform. In doing so, they created a dramatic change that shook society to its core. It was a much needed wake-up call for the conservative part of the music industry. Jeremy Dale wants you to do the same in the business world, and in The Punk Rock of Business, he gives you the tools you need to accomplish that goal.
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Product Details
Dimensions: 6 x 228mm
Publication Date: 28 Jul 2018
Publisher: Greenleaf Book Group LLC
Publication City/Country: United States
Language: English
ISBN13: 9781626344532
About Jeremy Dale
Jeremy Dale has over 20 years' experience in the Consumer Electronics industry and currently serves as Corporate Vice President of Microsoft's Retail Sales and Marketing organization. His career highlights include being Chief Marketing Officer for Motorola's Mobile Devices Division where he oversaw all marketing for the highly acclaimed iconic RAZR phone. He created the hugely popular Orange Wednesdays initiative during his tenure as Orange Brand and Strategy VP. At ITV Digital he oversaw the rebranding of the company and created the much loved Al and Monkey advertising campaign. As Commercial and Marketing Director for Nintendo's UK business Jeremy launched the legendary Pokemon franchise and spearheaded the resurgence of the Game Boy brand. Jeremy has won many awards including a BAFTA for the launch of Pokemon; he was named 35th in the UK's Marketing Power 100 and he was listed in Total Films 100 Most Influential People in the Movies. Jeremy trained as an accountant before expanding into sales marketing and business leadership. In his spare time Jeremy enjoys football cricket and golf. He resides in Bellevue Washington with his family.