{"product_id":"the-sage-handbook-of-service-dominant-logic","title":"SAGE Handbook of Service-Dominant Logic","description":"\u003cp\u003eService-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods\/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 1: Introduction and Background\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 2: Value Cocreation\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 3: Service Exchange\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 4: Service Ecosystems\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 5: Institutions and Institutional Arrangements\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 6: Resources and Resource Integration    \u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 7: Actors and Practices\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 8: Innovation  \u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 9: Midrange Theory\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 10: Selected Applications  \u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePart 11: Reflections and Prospects\u003cbr\u003e  \u003cbr\u003e  \u003c\/strong\u003eThis Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business \u0026amp; management practices and academic disciplines.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":32101890326611,"sku":"9781526402837","price":212.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781526402837.jpg?v=1777782650","url":"https:\/\/agendabookshop.com\/products\/the-sage-handbook-of-service-dominant-logic","provider":"Agenda Bookshop","version":"1.0","type":"link"}