{"product_id":"the-social-life-of-kimono-japanese-fashion-past-and-present-1","title":"Social Life of Kimono","description":"\u003cp\u003eThe kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought of as a highly gendered, rigidly traditional and unchanging national costume.  This book challenges that perception, revealing the nuanced meanings and messages behind the kimono from the point of view of its wearers and producers, many of whom – both men and women – see the garment as a vehicle for self-expression.  \u003cbr\u003e\u003cbr\u003eTaking a material culture approach, \u003ci\u003eThe Social Life of Kimono\u003c\/i\u003e is the first study to combine the history of the kimono as a fashionable garment with an in-depth exploration of its multifaceted role today on both the street and the catwalk. Through case studies covering historical advertising campaigns, fashion magazines, interviews with contemporary kimono designers, large scale and small craft producers, and consumers who choose to wear them, \u003ci\u003eThe Social Life of Kimono\u003c\/i\u003e gives a unique insight into making and meaning of this complex garment.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":54187159224664,"sku":null,"price":32.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781350211186_e22f573a-96f0-4c30-921c-8bad30889787.jpg?v=1777995032","url":"https:\/\/agendabookshop.com\/products\/the-social-life-of-kimono-japanese-fashion-past-and-present-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}