{"product_id":"the-sports-event-management-and-marketing-playbook","title":"Sports Event Management and Marketing Playbook","description":"\u003cp\u003e\u003cb\u003eAuthoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis Third Edition of \u003ci\u003eThe Sports Event Management and Marketing Playbook\u003c\/i\u003e is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding, highly visible, and ever-innovating industry since the Second Edition was published in 2014. The book is structured as a step-by-step guide on how to begin the development, creation, and planning for a sports event, and continues through management, marketing, production, and ultimately the post-event evaluation processes. \u003c\/p\u003e\u003cp\u003eReal-life illustrative case studies (called \"Sideline Stories\") to elucidate key concepts are included throughout the text. Each chapter concludes with a convenient summary (called \"Post-play Analysis\") to aid in information retention, along with relevant, skill-building questions\/exercises (called \"Coach's Clipboard\") instructors can use as student assignments. \u003c\/p\u003e\u003cp\u003eWritten by two respected and experienced industry practitioners in the sports event business, \u003ci\u003eThe Sports Event Management and Marketing Playbook \u003c\/i\u003eincludes information on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRevenue streams, ranging from ticket sales, sponsorship, advertising, and merchandise to participation fees, grants, and donations \u003c\/li\u003e\n\u003cli\u003eThe event-sponsor relationship, covering what event organizers really want from sponsors—and vice versa \u003c\/li\u003e\n\u003cli\u003eGuest management, from selling tickets to hotel management, and what to do if tickets are not selling\u003c\/li\u003e\n\u003cli\u003eUnexpected events, including safety and security concerns, and how to react to emergencies and crises efficiently and effectively\u003c\/li\u003e\n\u003cli\u003eMedia partnerships, covering how to campaign for attention and talk to the media\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith accessible and comprehensive coverage of the subject, \u003ci\u003eThe Sports Event Management and Marketing Playbook\u003c\/i\u003e serves as an excellent learning aid for students in advanced undergraduate and Masters courses in Sports Event Management, Sports Marketing, Hospitality Management, and Sports Industry Management. \u003c\/p\u003e\u003cp\u003ePart of \u003ci\u003eThe Wiley Event Management Series\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":50038981230936,"sku":"9781394220564","price":98.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781394220564.jpg?v=1778590872","url":"https:\/\/agendabookshop.com\/products\/the-sports-event-management-and-marketing-playbook","provider":"Agenda Bookshop","version":"1.0","type":"link"}