{"product_id":"theatre-couple-in-early-modern-italy-1","title":"Theatre Couple in Early Modern Italy","description":"Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies?\u003cbr\u003e These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576–1654) and Virginia Ramponi (1583–ca.1631). This book examines their artistic path – a deliberately crafted and mutually beneficial joint career – and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, \u003ci\u003eThe Theatre Couple in Early Modern Italy\u003c\/i\u003e revises the conventional view of the Italian \u003ci\u003ediva\u003c\/i\u003e, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell’Arte, a system that continues to shape celebrity today.\u003cbr\u003e  ","brand":"University of Delaware Press","offers":[{"title":"Default Title","offer_id":54244643864920,"sku":"9781644533154","price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781644533154.jpg?v=1777718748","url":"https:\/\/agendabookshop.com\/products\/theatre-couple-in-early-modern-italy-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}