{"product_id":"theory-development-and-strategy-in-transmedia-storytelling","title":"Theory, Development, and Strategy in Transmedia Storytelling","description":"\u003cp\u003eThis book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation\/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.\u003c\/p\u003e\u003cp\u003eDrawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as \u003ci\u003eThe Handmaid’s Tale\u003c\/i\u003e and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. \u003c\/p\u003e\u003cp\u003eThe book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54232588747096,"sku":"9780367343040","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367343040.jpg?v=1777192238","url":"https:\/\/agendabookshop.com\/products\/theory-development-and-strategy-in-transmedia-storytelling","provider":"Agenda Bookshop","version":"1.0","type":"link"}