{"product_id":"theory-of-contemporary-rhetoric","title":"Theory of Contemporary Rhetoric","description":"\u003cp\u003e\u003cem\u003eA Theory of Contemporary Rhetoric\u003c\/em\u003e describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together themes in the communication arts, including political literary criticism; bi- and multi-lingualism; multimodality; framing as an artistic and sociological device for composition and interpretation; literacy in the digital age; and the division between fiction and ‘non-fiction’ in language\/literature studies. Chapters explore the implications of rhetoric for particular aspects of the field. Discussions throughout the book provide illustrations that ground the material in practice.\u003c\/p\u003e\u003cp\u003eAs an overarching theory in the communication arts, rhetoric is elegant as a theoretical solution and simple as a practical one. It asks such questions as who is speaking\/writing\/composing? to whom? why? what is being conveyed? and how is it being conveyed? \u003c\/p\u003e\u003cp\u003eAcknowledging the dirth of recent works addressing the theory of rhetoric, this book aims to fill the existing theoretical gap and at the same time move the field of language\/literature studies forward into new territory. It provides the keynote theoretical guide for a generation of teachers, teacher educators and researchers in the fields of English as a subject; English as a second, foreign or additional language; and language study in general. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54239358550360,"sku":"9780415503556","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415503556_392e64c6-bf66-46e1-b682-0a63c4da6513.jpg?v=1779174055","url":"https:\/\/agendabookshop.com\/products\/theory-of-contemporary-rhetoric","provider":"Agenda Bookshop","version":"1.0","type":"link"}