{"product_id":"theory-of-metaphor","title":"Theory of Metaphor","description":"\u003cp\u003e\u003ci\u003eA Theory of Metaphor: Truth, Falsity, and the Uncanny \u003c\/i\u003eis a strikingly original analysis of metaphor. Scholarly and imaginative, this sophisticated theory builds on a simple definition: metaphors are not comparisons but statements of identity (A is B), statements simultaneously true and false.\u003c\/p\u003e\u003cp\u003eBogel explores a broad range of literary theory and philosophy: from Aristotle to Žižek, Augustine to Wittgenstein, Richards to Ricoeur and Blumenberg. The book analyzes a wide variety of literary and non-literary texts, including popular forms such as graveyard epitaphs, sermons, cartoons (Garry Trudeau's \u003ci\u003eDoonesbury\u003c\/i\u003e), and a haunting episode of \u003ci\u003eStar Trek: The Next Generation. \u003c\/i\u003eIt extends the central concept of truth and falsity to the reader's encounter with metaphor, figural interpretation of scripture, entire poems as metaphors, the aesthetics of obliquity and textual impurity, and Freudian psychoanalysis—in particular, links between metaphor and the uncanny.\u003c\/p\u003e\u003cp\u003eThis rigorously and eloquently argued book will be invaluable to students of metaphor across such fields as literary criticism and theory, philosophy, linguistics, rhetoric, psychoanalysis, and media studies. Its arguments are enriched by numerous concrete examples and analyses that bring theory to life and help to reach beyond an academic audience. Bogel's ground-breaking study takes our understanding of metaphor in new and important directions.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54411092853080,"sku":"9781032909004","price":51.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032909004.jpg?v=1779182150","url":"https:\/\/agendabookshop.com\/products\/theory-of-metaphor","provider":"Agenda Bookshop","version":"1.0","type":"link"}