{"product_id":"this-business-has-legs","title":"\"This Business has Legs\"","description":"\"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.\"\u003cbr\u003e --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life\u003cbr\u003e \u003cbr\u003e \"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.\"\u003cbr\u003e --Bob Rice Pet Rock Promoter\u003cbr\u003e \u003cbr\u003e \"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it.\"\u003cbr\u003e --Steve Dworman Publisher, Infomercial Marketing Report\u003cbr\u003e \u003cbr\u003e \"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...\"\u003cbr\u003e --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54241491452248,"sku":"9780471147497","price":43.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780471147497_2e5095e1-5cde-4340-bbb4-b07dfaaae1b5.jpg?v=1771369229","url":"https:\/\/agendabookshop.com\/products\/this-business-has-legs","provider":"Agenda Bookshop","version":"1.0","type":"link"}