{"product_id":"three-rules","title":"Three Rules","description":"\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Three Rules, \u003c\/i\u003eMichael E Raynor and Mumtaz Ahmed provide the answer to the ultimate business question: how do some companies manage to keep excelling, year after year after year?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'The objective is to deliver the best possible performance and sustain it for as long as possible'\u003cbr\u003e\u003cbr\u003eIn every sector there's an outlier. An exceptional company that faces the same difficulties as competitors, but constantly delivers superior results. What are they doing differently? And what can they teach us?\u003cbr\u003e\u003cbr\u003eMichael E. Raynor and Mumtaz Ahmed analysed 25,000 companies spanning forty-five years to find the answers. What they discovered were three clear rules that the most exceptional companies follow when faced with the most difficult decisions. \u003cbr\u003e\u003cbr\u003eWith a powerful combination of detailed case studies and rigorous data analysis, reading, learning and applying \u003ci\u003eThe Three Rules \u003c\/i\u003ewill help your organization become truly exceptional.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMichael E. Raynor\u003c\/b\u003e is a director at Deloitte Services LP, where he explores corporate strategy, innovation, and growth with clients in a variety of industries. He is the coauthor, with Clayton Christensen, of \u003ci\u003eThe Innovator's Solution, \u003c\/i\u003eand the author of the bestselling and critically acclaimed \u003ci\u003eThe Strategy Paradox \u003c\/i\u003eand \u003ci\u003eThe Innovator's Manifesto.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMumtaz Ahmed\u003c\/b\u003e is a principal in Deloitte Consulting LLP and the chief strategy officer of Deloitte LLP, responsible for the U.S. firm's strategy, corporate development, innovation, eminence, and brand.\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":54227014123864,"sku":"9780670922970","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780670922970_28dabf4b-f87f-4c4a-99dc-bcca17674688.jpg?v=1764835236","url":"https:\/\/agendabookshop.com\/products\/three-rules","provider":"Agenda Bookshop","version":"1.0","type":"link"}