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To the Desert and Back

Philip H. Mirvis | Karen Ayas | George Roth
€33.99
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A01=George Roth
A01=Karen Ayas
A01=Philip H. Mirvis
Author_George Roth
Author_Karen Ayas
Author_Philip H. Mirvis
band
business
Category=KJ
change
concrete
desert
digging
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
fascinating
gotten
growth
hard
hat
huge
innovators
largescale change
least
levels
local
methods
midst
multinational
particulars
personal
radical
roth
story
tells
terms

Product details

  • ISBN 9780470626924
  • Weight: 416g
  • Dimensions: 152 x 229mm
  • Publication Date: 29 Dec 2009
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe.

To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth.

The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.
About George Roth | Karen Ayas | Philip H. Mirvis
Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass.

Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.

George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.

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