{"product_id":"touch-18","title":"Touch","description":"\u003cp\u003eIn today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFor better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHiring is done by automated keyword searches.\u003c\/li\u003e\n\u003cli\u003eOffices have regressed to sterile, highly controlled environments.\u003c\/li\u003e\n\u003cli\u003eStaff rely exclusively on template responses.\u003c\/li\u003e\n\u003cli\u003eWebsites are designed for search engines, not people.\u003c\/li\u003e\n\u003cli\u003eLeaders are focusing on arbitrary and antiquated \"best practices.\"\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn a world filled with complicated web forms and digital marketing services, we have lost the \"human\" element in how we run our organizations. \u003ci\u003eTOUCH\u003c\/i\u003e identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.\u003c\/p\u003e","brand":"Dundurn Group Ltd","offers":[{"title":"Default Title","offer_id":54224264167768,"sku":"9781459728745","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781459728745.jpg?v=1765270815","url":"https:\/\/agendabookshop.com\/products\/touch-18","provider":"Agenda Bookshop","version":"1.0","type":"link"}