{"product_id":"tourism-agility-in-times-of-crisis-and-uncertainty-2","title":"Tourism Agility in Times of Crisis and Uncertainty 2","description":"\u003cp\u003eIn times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these upheavals call for agility on the part of tourism territories and organizations at various levels.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTourism Agility in Times of Crisis and Uncertainty 2\u003c\/i\u003e explores, from a multidisciplinary perspective, tourism agility through the dimensions of attractiveness, marketing and sustainability. It begins by analyzing the agile attitude of the tourist as a consumer and deciphers a wide range of agile strategies and policies implemented by actors and territories: digital communication by Côte d'Azur destination management organizations, creativity in the French spa sector, integration of attractions and key locations in the Chaîne des Puys and tourism enhancement in Hauts-de-France.\u003c\/p\u003e \u003cp\u003eThe book then analyzes sustainability as a central issue in tourism agility, whether we are talking about flexibly managing visitor flows to major natural heritage sites, characterizing local tourism, thinking about hypermobility or examining soft mobility.\u003c\/p\u003e","brand":"ISTE Ltd and John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":55023823618392,"sku":"9781786309952","price":138.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781786309952_6fe6fb1d-fa39-4e30-93a5-fdcee73ed2d4.jpg?v=1780409728","url":"https:\/\/agendabookshop.com\/products\/tourism-agility-in-times-of-crisis-and-uncertainty-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}