{"product_id":"tourism-and-hotel-development-in-china-1","title":"Tourism and Hotel Development in China","description":"\u003cp\u003eExamine the reasons for the rapid growth of China’s tourism industry\u003cbr\u003e\u003cbr\u003eTourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China’s tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government’s role in developing tourism.\u003cbr\u003e\u003cbr\u003eChina may be a latecomer to international tourism development, but visitors have made it one of the world’s top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China’s doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China’s citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China’s hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China’s tourism and hotel industry.\u003cbr\u003e\u003cbr\u003eTopics examined in Tourism and Hotel Development in China include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e travel and tourism, pre-and post-1949\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e the Asia market \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e the intercontinental market\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e international tourism in different regions of China\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e popular urban tourist destinations in China\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e approved outbound destinations\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e outbound travel to Hong Kong\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e challenges facing travel services\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e local protectionism\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e travel agencies\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e hotel franchising\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e foreign vs. local hotel chains\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e outsourcing \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e and much more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTourism and Hotel Development in China: From Political to Economic Success follows the journey of China’s tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54257464213848,"sku":"9780789012579","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789012579_3f1583b8-36b6-4e1d-ac5d-40681a626fa2.jpg?v=1770218134","url":"https:\/\/agendabookshop.com\/products\/tourism-and-hotel-development-in-china-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}