{"product_id":"tourism-events-in-asia","title":"Tourism Events in Asia","description":"\u003cp\u003eThe roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. \u003ci\u003eTourism Events in Asia\u003c\/i\u003e is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. \u003c\/p\u003e\u003cp\u003eBalancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.\u003c\/p\u003e\u003cp\u003eWritten by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54256514990424,"sku":"9781032241654","price":55.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032241654_21c7fdb2-29f4-4914-8abb-34af938889f0.jpg?v=1777295725","url":"https:\/\/agendabookshop.com\/products\/tourism-events-in-asia","provider":"Agenda Bookshop","version":"1.0","type":"link"}