{"product_id":"tourism-marketing-1","title":"Tourism Marketing","description":"\u003cp\u003e\u003cem\u003eTourism Marketing: In the Age of the Consumer\u003c\/em\u003e offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAge of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eExperiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eNew media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eGlobal marketplace: Every chapter adopts a global outlook and offers international perspectives. \u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEnvironment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003e \u003c\/i\u003e\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEvents: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten in an engaging and accessible style, \u003ci\u003eTourism Marketing: In the Age of the Consumer\u003c\/i\u003e is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257037246808,"sku":"9780415726368","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415726368_65a995f6-c883-4cb6-8531-02aed0b9b6f8.jpg?v=1777603545","url":"https:\/\/agendabookshop.com\/products\/tourism-marketing-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}