{"product_id":"tourism-smes-service-quality-and-destination-competitiveness","title":"Tourism SMES, Service Quality and Destination Competitiveness","description":"This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.","brand":"CABI Publishing","offers":[{"title":"Default Title","offer_id":54227825361240,"sku":"9780851990118","price":133.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780851990118_457feade-55e7-420e-aade-e99d4124b509.jpg?v=1781066725","url":"https:\/\/agendabookshop.com\/products\/tourism-smes-service-quality-and-destination-competitiveness","provider":"Agenda Bookshop","version":"1.0","type":"link"}