{"product_id":"trademarks-and-their-role-in-innovation-entrepreneurship-and-industrial-organization","title":"Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization","description":"\u003cp\u003eTrademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors.\u003c\/p\u003e\u003cp\u003eThis book \u003ci\u003eTrademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization \u003c\/i\u003etakes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making.\u003c\/p\u003e\u003cp\u003eThe chapters in this book were originally published in \u003ci\u003eIndustry and Innovation.\u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54227356975448,"sku":"9780367706661","price":55.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367706661.jpg?v=1777105845","url":"https:\/\/agendabookshop.com\/products\/trademarks-and-their-role-in-innovation-entrepreneurship-and-industrial-organization","provider":"Agenda Bookshop","version":"1.0","type":"link"}