{"product_id":"transcultural-marketing","title":"Transcultural Marketing","description":"Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234558595416,"sku":"9780765643001","price":78.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780765643001_501117c0-59ec-4940-9f87-f546f7ecc490.jpg?v=1768311943","url":"https:\/\/agendabookshop.com\/products\/transcultural-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}