{"product_id":"transforming-customer-brand-relationships-1","title":"Transforming Customer–Brand Relationships","description":"\u003cp\u003e\u003cb\u003eWINNER\u003c\/b\u003e: \u003ci\u003eIndependent Press Award 2026 - Marketing \u0026amp; Publicity\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eFINALIST:\u003c\/b\u003e \u003ci\u003e2025 Foreword Indies Book of the Year - Business \u0026amp; Economics\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow can you move beyond transactions to create customer relationships that last?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eTransforming Customer-Brand Relationships\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist \u003cb\u003eChristina Garnett\u003c\/b\u003e, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.\u003cbr\u003e\u003cbr\u003eBy taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:\u003cbr\u003e- Implement social listening to uncover customer needs and opportunities\u003cbr\u003e- Apply the customer voice to shape authentic brand experiences\u003cbr\u003e- Optimize customer service to foster loyalty and advocacy\u003cbr\u003e- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eTransforming Customer-Brand Relationships\u003c\/i\u003e\u003c\/b\u003e helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, emotional engagement, customer voice, social listening, loyalty building\u003c\/i\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":54465586397528,"sku":"9781398621329","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781398621329_a71f16da-4d43-49b7-94d2-11f447b5efd7.jpg?v=1780031757","url":"https:\/\/agendabookshop.com\/products\/transforming-customer-brand-relationships-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}