{"product_id":"transforming-new-technologies-into-cash-flow","title":"Transforming New Technologies into Cash Flow","description":"\u003cp\u003eCreate market-focused strategies that make maximum use of your company’s technologies\u003cbr\u003e\u003cbr\u003eWhat separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. Transforming New Technologies into Cash Flow develops and applies a simple but powerful new set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. \u003cbr\u003e\u003cbr\u003eThis unique book helps managers map and plan new strategic paths that successfully integrate bundles of technologies, product functionalities, end-user segments, and market networks to create market-focused strategies and competitive differentiation. The book uses case examples and provides a Management Application Toolkit of simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategic path choices to long-term net cash flow that results in real financial success. \u003cbr\u003e\u003cbr\u003eTransforming New Technologies into Cash Flow examines:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e a management process perspective\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e the importance of creating market focus\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e strategic paths; integrating technology choices\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e organizing management teams around strategic paths\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e major management problems with new technologies\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e strategic path mapping, analysis, and integration\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e managing the technology development and adoption processes\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e integrating strategic path bundles: managing transformation processes\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e creating powerful competitive differentiation\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e creating hot zones on strategic paths\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e driving cash flow with stategic paths\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e the critical role of pricing\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e and much more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTransforming New Technologies into Cash Flow is an essential professional resource for senior and middle multifunction managers in technology-intensive companies, technical, R\u0026amp;D, and engineering managers, and managers in executive education workshops. This book is part of The Foundation Series in Business Marketing, which also includes Fundamentals of Business Marketing Research and Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers (Series Senior Editor: J. David Lichtenthal, PhD, MBA, Zicklin School, Baruch College, City University of New York).\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54239569543512,"sku":"9780789030214","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789030214.jpg?v=1779338722","url":"https:\/\/agendabookshop.com\/products\/transforming-new-technologies-into-cash-flow","provider":"Agenda Bookshop","version":"1.0","type":"link"}