{"product_id":"transforming-organizations-for-the-subscription-economy-1","title":"Transforming Organizations for the Subscription Economy","description":"\u003cp\u003eThe emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.\u003c\/p\u003e\u003cp\u003eTransforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything\u003ci\u003e \u003c\/i\u003eis social, augmented and autonomous; objects and spaces will have\u003ci\u003e \u003c\/i\u003emultiple purposes, capabilities and meanings. This is a new territory\u003ci\u003e \u003c\/i\u003efull of opportunity which is generally discussed only at the level of\u003ci\u003e \u003c\/i\u003etechnology involved instead of the intellectual level, where the real\u003ci\u003e \u003c\/i\u003eunderstanding of the need for transformation resides. The book reveals\u003ci\u003e \u003c\/i\u003eideas about what is possible if we transform the present. The narrative\u003ci\u003e \u003c\/i\u003eis organized around what is actual and what is potential; what is the\u003ci\u003e \u003c\/i\u003eprobable future that we can arrive at through change, and what is the\u003ci\u003e \u003c\/i\u003epossible future that we can build through transformation. When engaging\u003ci\u003e \u003c\/i\u003ein transformation, the following strategic question develops: if\u003ci\u003e \u003c\/i\u003eyou were designing your organization today, how would you design it?\u003ci\u003e \u003c\/i\u003eIn other words, how would you go about it starting from scratch?\u003c\/p\u003e\u003cp\u003eThis book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54235293122904,"sku":"9781138281707","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138281707.jpg?v=1777263346","url":"https:\/\/agendabookshop.com\/products\/transforming-organizations-for-the-subscription-economy-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}