{"product_id":"transitioning-to-virtual-and-hybrid-events-how-to-create-adapt-and-market-an-engaging-online-experience","title":"Transitioning to Virtual and Hybrid Events","description":"\u003cp\u003e\u003cb\u003eC\u003c\/b\u003e\u003cb\u003ereating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eTransitioning to Virtual and Hybrid Events\u003c\/i\u003e\u003ci\u003e \u003c\/i\u003eexplains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003ePlanning, creating, and implementing a digital event\u003c\/li\u003e\n\u003cli\u003eChoosing between a stream, a webcast, or a hybrid event\u003c\/li\u003e\n\u003cli\u003eEvaluating different technological solutions\u003c\/li\u003e\n\u003cli\u003eProducing compelling virtual content for a variety of scenarios\u003c\/li\u003e\n\u003cli\u003eEffectively promoting online events\u003c\/li\u003e\n\u003cli\u003eMeeting the needs of a diverse and global audience \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTransitioning to Virtual and Hybrid Events \u003c\/i\u003eis an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis. \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54191330034008,"sku":null,"price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119747178_00e6ce17-c0f6-44c2-8c05-4769f580d308.jpg?v=1776941124","url":"https:\/\/agendabookshop.com\/products\/transitioning-to-virtual-and-hybrid-events-how-to-create-adapt-and-market-an-engaging-online-experience","provider":"Agenda Bookshop","version":"1.0","type":"link"}