{"product_id":"ultimate-guide-to-local-business-marketing","title":"Ultimate Guide to Local Business Marketing","description":"MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME  With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.  From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":53983469830488,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781599185781_22c4e793-6dfc-4148-86ab-657e423d10b1.jpg?v=1777765518","url":"https:\/\/agendabookshop.com\/products\/ultimate-guide-to-local-business-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}