{"product_id":"understanding-consumer-decision-making","title":"Understanding Consumer Decision Making","description":"\u003cp\u003eThe goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. \u003cbr\u003e\u003cbr\u003e This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54244084187480,"sku":"9780805817317","price":96.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780805817317.jpg?v=1769617818","url":"https:\/\/agendabookshop.com\/products\/understanding-consumer-decision-making","provider":"Agenda Bookshop","version":"1.0","type":"link"}