{"product_id":"understanding-media-users-1","title":"Understanding Media Users","description":"\u003ci\u003eUnderstanding Media Users: From Theory to Practice\u003c\/i\u003e focuses on the blurred concept of the \u003ci\u003e“\u003c\/i\u003eactive audience” at the core of media studies.  \u003cul\u003e\n\u003cli\u003eexamines the relationship between media and audiences by one of the world’s leading media scholars\u003c\/li\u003e\n\u003cli\u003eprovides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory\u003c\/li\u003e\n\u003cli\u003echarts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies\u003c\/li\u003e\n\u003cli\u003econcludes with additional insights into the future of media reception in a global age\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":54220642451800,"sku":"9781405155663","price":105.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781405155663.jpg?v=1778497221","url":"https:\/\/agendabookshop.com\/products\/understanding-media-users-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}