{"product_id":"universal-principles-of-color-100-key-concepts-for-understanding-analyzing-and-working-with-color-volume-5","title":"Universal Principles of Color","description":"\u003cb\u003eA comprehensive, cross-disciplinary overview of color, \u003ci\u003eUniversal Principles of Color \u003c\/i\u003epresents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The book is \u003cb\u003eorganized alphabetically\u003c\/b\u003e so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. \"\u003cbr\u003e\u003cbr\u003e Each principle is presented in a two-page format: \u003cul\u003e\n\u003cli\u003e The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. \u003c\/li\u003e\n\u003cli\u003e The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cbr\u003e Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many \u003cb\u003econcepts and practices brought together\u003c\/b\u003e from a variety of disciplines to \u003cb\u003eincrease appeal\u003c\/b\u003e, \u003cb\u003einfluence perception\u003c\/b\u003e, and \u003cb\u003eenhance usability\u003c\/b\u003e.\u003cbr\u003e  \u003cbr\u003e By considering these concepts and examples, you can learn to \u003cb\u003emake more informed and ultimately better color decisions\u003c\/b\u003e. This \u003cb\u003elandmark reference\u003c\/b\u003e is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.\u003cbr\u003e\u003cbr\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.","brand":"Quarto Publishing Group USA Inc","offers":[{"title":"Default Title","offer_id":47134060740952,"sku":"9781631599255","price":34.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781631599255_0acc5ce3-fea9-4c68-90fa-eff172a14453.jpg?v=1779857152","url":"https:\/\/agendabookshop.com\/products\/universal-principles-of-color-100-key-concepts-for-understanding-analyzing-and-working-with-color-volume-5","provider":"Agenda Bookshop","version":"1.0","type":"link"}