{"product_id":"using-communication-theory","title":"Using Communication Theory","description":"\"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change.\" \u003cbr\u003e\n- \u003cstrong\u003e\u003cem\u003eDenis McQuail, Professor Emeritus, University of Amsterdam\n\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003c\/em\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \"Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning.\"\u003cbr\u003e\n-\u003cstrong\u003e\u003cem\u003e Larsåke Larsson, Örebro University\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstrong\u003e\u003cem\u003e\n\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\u003c\/em\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWhat does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more.  Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.\u003c\/p\u003e\n\u003cp\u003eThe second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePractice what they learn with activities and exercises.\u003c\/li\u003e\n\u003cli\u003eApply their own experiences to theory through prompts to reflection.\u003c\/li\u003e\n\u003cli\u003eConsolidate their learning with highlighted definitions and lists of key terms.\u003c\/li\u003e\n\u003cli\u003eTake it further with boxed excerpts from classic texts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShowing how theories relate directly to the planning and experience of effective communication, \u003cstrong\u003eUsing Communication Theory - 2nd Edition\u003c\/strong\u003e provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.\n\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54245941969240,"sku":"9781412948395","price":69.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412948395.jpg?v=1777775455","url":"https:\/\/agendabookshop.com\/products\/using-communication-theory","provider":"Agenda Bookshop","version":"1.0","type":"link"}