{"product_id":"video-marketing-for-libraries","title":"Video Marketing for Libraries","description":"\u003cp\u003eToday’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.\u003cbr\u003e\u003cbr\u003eYou can increase awareness of your library’s resources \u0026amp; services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. \u003cbr\u003e\u003cbr\u003eThis book will guide you through:\u003cbr\u003e\u003cbr\u003egaining internal supportcrafting a clear messagebuilding the library’s audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools \u0026amp; animation softwareand assessing the efforts\u003c\/p\u003e","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54243829940568,"sku":"9781442269491","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781442269491.jpg?v=1769846452","url":"https:\/\/agendabookshop.com\/products\/video-marketing-for-libraries","provider":"Agenda Bookshop","version":"1.0","type":"link"}