{"product_id":"village-project","title":"Village Project","description":"\u003cp\u003eSince the collapse of socialism, Bulgaria's population has been on the move—out of rural regions and into cities, or out of the country altogether. Yet today there is a countermovement of young, urban Bulgarians, born around 1989, seeking to repopulate rural villages and reclaim traditional Bulgarian folklife. Though many of these young Bulgarians have no direct experience with a rural lifestyle nor memories of thriving village life, their actions and movements are inspired by a nostalgic vision of the past. And so, beyond a spatial return, this rural revitalization movement speaks to visions of an alternate future, one sparked by dismay with the conditions of contemporary life.\u003c\/p\u003e\u003cp\u003eUsing ethnographic and folkloristic methods, Sarah Craycraft paints a complex, detailed picture of responses to Europeanization, carried out through neoliberal folklife projects as they collide with ongoing efforts to build a revitalized rural Bulgaria in the ruins of the past. Contextualized within a particular Southeast European nation, the study speaks to broader questions of rural revival, public-facing culture work, intergenerational folklore, and the imbrication of folklore with politics and culture.\u003c\/p\u003e","brand":"University of Wisconsin Press","offers":[{"title":"Default Title","offer_id":56672930857304,"sku":"9780299357504","price":84.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780299357504.jpg?v=1779273047","url":"https:\/\/agendabookshop.com\/products\/village-project","provider":"Agenda Bookshop","version":"1.0","type":"link"}