{"product_id":"virtual-communication","title":"Virtual Communication","description":"This book presents an empirical approach to virtual communication. Based on the socio-cultural arguments of the postmodern paradigm, it demonstrates the necessity of analyzing the media pedagogy concept, both epistemologically and praxiologically. The concept of \u003ci\u003emedia competency \u003c\/i\u003eis made operational by creating a system of communicational and informational competencies specific to the teaching personnel. To this end, the \u003ci\u003eMixed Standard Rating Scale\u003c\/i\u003e is elaborated to rate and assess the media competencies of the secondary education teaching personnel. We have also proposed long life training programmes in the field of \u003ci\u003emedia pedagogy\u003c\/i\u003e. These might be the answers identified against the challenges of virtuality as a mediatic and informational pressure.","brand":"Peter Lang AG","offers":[{"title":"Default Title","offer_id":54246167511384,"sku":"9783631652572","price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9783631652572.jpg?v=1766492147","url":"https:\/\/agendabookshop.com\/products\/virtual-communication","provider":"Agenda Bookshop","version":"1.0","type":"link"}