{"product_id":"visual-identity","title":"Visual Identity","description":"Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54233866109272,"sku":"9780765622679","price":78.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780765622679.jpg?v=1779336068","url":"https:\/\/agendabookshop.com\/products\/visual-identity","provider":"Agenda Bookshop","version":"1.0","type":"link"}