{"product_id":"web-marketing-for-the-music-business-1","title":"Web Marketing for the Music Business","description":"\u003cp\u003eLearn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: \u003c\/p\u003e \u003cp\u003e Setting up your website and website design\u003c\/p\u003e \u003cp\u003e Selecting your domain name and host\u003c\/p\u003e \u003cp\u003e Using HTML, Java, widgets, Flash, and RSS to charge up your website\u003c\/p\u003e \u003cp\u003eNew! Using search engine optimization (SEO) methods for the best search engine rankings \u003c\/p\u003e \u003cp\u003eNew! Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans\u003c\/p\u003e \u003cp\u003e Monitoring site traffic and using analytic tools\u003c\/p\u003e \u003cp\u003e Adding audio and video to your site\u003c\/p\u003e \u003cp\u003e Choosing and using commercial download services\u003c\/p\u003e \u003cp\u003e Creating and managing an online store\u003c\/p\u003e \u003cp\u003e Finding your market online\u003c\/p\u003e \u003cp\u003e Creating a mobile website and mobile media campaign\u003c\/p\u003e \u003cp\u003eMarket your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. \u003cbr\u003eDrawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com\/cw\/hutchison, gives you more on the ever-changing world of online promotion. \u003cbr\u003eThis is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry profe\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Product","offer_id":57491078938968,"sku":"9781138453289","price":248.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138453289.jpg?v=1781164850","url":"https:\/\/agendabookshop.com\/products\/web-marketing-for-the-music-business-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}